Alberta Marketing Strategy Magazine

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The purpose of Alberta Marketing Strategy magazine is two-fold. The first purpose is to provide the only pure marketing strategy magazine that focuses solely on small and medium sized business in Alberta. According to Canada Post, Alberta has 93,699 businesses; so we felt that opening a forum dedicated to Alberta marketing issues is something I believe to be directly beneficial to those businesses.

The second purpose, which is really what kick-started this magazine, is to provide a more justifiable advertising cost. I identified the need for a client of mine to advertise in an Alberta business magazine.

After researching costs we discovered that a one-page ad in Alberta business magazines would cost as much as $10,000. Because of my experience in business analysis, product development, sales, Internet marketing, film and TV production, general marketing, and a strong background in print production, I knew I could produce an entire magazine, print 25,000 copies and then have them distributed for under $10,000.

The cost to benefit analysis of whether to advertise in or produce a magazine was simple. The equation was a one page ad for $10,000 or an entire magazine for $10,00

The total distribution is 25,000 and is delivered by Canada Post to the following towns and cities:

AIRDRIE
BANFF
BROOKS
CALGARY
CANMORE
COALDALE
COCHRANE
EDMONTON
FORT MCMURRAY
HIGH RIVER
LACOMBE
LEDUC
LETHBRIDGE
MEDICINE HAT
OKOTOKS
RED DEER
TABER

All ads are full-colour. The page size is 8" x 10.5". The cover is 80lb gloss and the inside pages are 52-rebright. Distribution frequency in quarterly.