Ideas and Actions that grow your business
Facebook and Social Network Marketing for Alberta Businesses
January 7, 2013 Update:
When I first wrote the content for this page Alberta had 1.5 million Facebook users from a total population of about 3.6 million (2009). Today Facebook is reporting 2,115,960 users in Alberta with 801,720 living within 50 miles of Calgary. On the surface that looks like some pretty good growth - and it probably is. Over the past few years of marketing on Facebook, which has included over 50,000,000 ad impressions for about 25 businesses; over 100 Facebook business pages I've learned a few good tricks.
The following video is a very basic overview on Social Network Marketing; I created this video in 2009 to help some clients understand Facebook, Youtube, Twitter, and what it all meant to their business.
This webpage's content from 2009.
Since October of 2010, I’ve run search engine and social network ads for 30 Alberta Businesses. In that time, the advertising created over 23 Million impressions and over 14,500 click-throughs (people clicked the ad to find out more). The total cost from Facebook and the search engines was only $3,500.
On Facebook, ads can be targeted by age, sex, geography, interests, education, and more. No other form of advertising can target like this and for so low a cost. The typical fee for Facebook advertising is $50 per ad plus Facebook charges. Below is a my Facebook page (modified to fit in this website) to illustrate ad placement.
David Howse Marketing is Alberta's Facebook expert. I am also an administrator of Marketing 2.0 on Facebook. Marketing 2.0 may be the largest social network of marketers in the world. By knowing Facebook's advantages and disadvantages for marketing purposes, I can ensure your business doesn't miss out on one of the most modern marketing and advertising mediums.
Call 403-991-8863 for more information.
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Calgary Tel. 403-991-8863 Fax: (587) 350-1082