Google Advertising

The following is based on my research for Online Advertising in Lethbridge, Alberta. Considering that internet usage is similar between Lethbridge, Calgary, and Edmonton, Alberta, I would suspect that this data can be applied across Alberta. The usage of Internet search engines in Lethbridge is very similar to the Canadian average. 86% of survey respondents reported using Google, 10% reported using Bing/Microsoft, while 5% use Yahoo. The Canadian average is 83% Google, 6% Bing/Microsoft, 5% Yahoo, and 6% other. This data comes from the Lethbridge Marketing and Advertising Research Report 2010/2011. There is strong data suggesting that Search Engine Optimization (SEO) on a cost per click basis will out perform online advertising. Read more on Alberta SEO here. Call 403-393-8863 for more information.

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