Ideas and Actions that grow your business
Even though marketing is the field of connecting a buyer with a seller to create sustainable commercial relations, the finance of marketing must be considered before any action occurs.
Marketing finance is not simply asking how much something will cost. Short and long term gains and losses must be calculated and managed. The more accurate these measurements the better the return and the lower the risk.
All marketing carries a risk but if you have to spend more or even the same year over year without improved results then there is something wrong with your marketing.
David Howse Marketing provides management services for Calgary-based businesses. You may be shocked after I begin working for you. One of the first things I do is review your past marketing expenditures. More often that not, I find unscrupulous billing and fulfilment practises on the part of those providing you with marketing/advertising services. Sometimes, the company you pay is so large that it has difficulty tracking whether or not is has provided you the service contracted for. For one particular client of mine this meant $6000 in credits and refunds after the first couple hours of working with her.
Call 403-991-8863 to get control of your marketing budget.
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Calgary Tel. 403-991-8863 Fax: (587) 350-1082