Meeting David Howse

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 First meetings usually last one or two hours depending on what we discuss in our initial telephone conversation. When we meet, I come prepared and no time is wasted. There is one thing that will always be discussed. For a marketer to do his or her job he or she needs to know the basics of your business. A marketer is like a financial analyst who looks at things from a market perspective as much as an accounting/economic perspective. This means I need a quarterly financial history (verbally will suffice), challenges, goals, etc. I then have about 50 questions that are essential to understanding your business. These questions come from your marketing/business plan. Many businesses don't have an updated version of their original business plan. Some don't even have a business plan. These questions will help you to define your business in marketing terms. This is similar to an automobile diagnostic except you are the feedback, not the car's computer. You get a hard copy of everything we discuss. From the above information will come solutions to your specific problems and challenges. I will make recommendations that include tactical actions. I will either provide the services to bring those solutions myself, train you to take care of your own marketing, or connect you with the right people to do the job. When you are ready, call me at 403-991-8863.

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